Web3 Project Rise Strategy: Start with 100 Core Ambassadors

In the Web3 space, building a successful project community starts with 100 real ambassadors. This concept originates from the theories of Kevin Kelly and Li Jin, which suggest that a small number of core fans are enough to achieve viral spread.

For Web3 projects, establishing an ambassador program is an effective strategy. Potential ambassadors can be attracted by participating in incubator projects, recruiting new ambassadors each quarter, and establishing task and reward mechanisms. Through token incentives, ambassadors can be encouraged to engage more deeply in the project and become loyal supporters.

When attracting early users, different strategies can be adopted for different user groups:

• For end users, precise task incentives can be designed.
• For B-end customers, it is necessary to maintain long-term relationships and provide proof of concept.
• Targeted at developers, reward-based testnet activities can be held

On the occasion of the project token issuance (TGE), the following preparations need to be made:

1. Establish and maintain a good social media community
2. Develop official content and KOL promotion strategies
3. Pre-register for token tracking website inclusion
4. Publish original long-form content
5. Establish long-term relationships with media reporters
6. Participate in various activities with purpose.
7. Collaborate with authoritative research institutions to publish reports

For ambassador management, it is important to realize that the retention rate will decline over time, and it is necessary to continuously bring in fresh blood. At the same time, there should be dedicated personnel responsible for ambassador task allocation and reward distribution.

Ambassadors typically come from various countries and regions, such as Nigeria, Vietnam, South Korea, etc. Token incentives can encourage ambassadors to participate more deeply in the project, which is more effective than mere monetary incentives.